The cheapest beef comes from the largest farms.

The animals are fed on corn that could be eaten directly by humans. This system is reviled by environmentalists because it is wasteful of resources, and pushes the price of food beyond the means of the world’s poorest people. At Roselily, the land we grow our beef on could not be used to produce grain crops, because it’s too stony to plough. Our system does not use resources that could be used to produce other food more efficiently. Corn production -- and, thereby, corn-fed beef -- are massively subsidized. Our beef production is not subsidized at all, but unfortunately this means that those who wish to buy our environmentally-friendly beef have to pay more for it.